In this video you’ll learn the top SEO mistakes that most small business owners make when it comes to getting themselves ranked in Google.
Most small business owners make at least one of them, if not all of them!
Check out what they are.
Here’s a really cool way you can grow your customer base online using Facebook groups, plus get paid passive income for doing it!
This is one of those little techniques that most small business owners are simply overlooking, because right now everyone is jumping on the Facebook Pages (Fan Pages) bandwagon!
Watch this quick video now, to learn how it works.
Did you know that when you point links at other peoples websites, you can “hinder” you own rankings in Google at the same time?
Here’s why… Google give each page on your website a score. Google calls it PageRank Score or PR. As a rule of thumb, the higher the PageRank score of your pages, the higher they can rank in the search results.
And of the best ways to increase the PageRank (PR) score of your pages, is by getting other people to point links from their websites at your webpages. You PageRank score then improves because some of their webpages PageRank “flows” across to your web page.
However, it can reduce their PageRank in the process… but some folks don’t care as they are not doing SEO. However, some do, and that’s one reason why some folks won’t give you a link (aka backlink).
On the flip side…
So what if you’ve been pointing links at other peoples websites… such as business partners or cool resources. Does that mean that you’re “leaking” PageRank… probably! But you don’t want to rush out and start removing those links all together…
There is an alternative.
It only takes a few minutes to implement, but can have a massive impact on your ability to rank. I’ve made a quick video to show you how to do it… Enjoy.
Did you enjoy this video? Learn anything new? Please post your comments below and I’ll keep creating content. Fair right? Thanks 
In this quick video I show you how to you can rank for keywords that you’re not even optimising your pages for! This is dead simple, but most small business owners don’t even know about it!
This is just one of the many techniques I cover in my free report “7 Deadly SEO Mistakes”!
You can get a FREE Copy Here.
By the way, please let me know what you learned below. Thanks
Look, the reason I’m writing this post is because people keep asking me why their website isn’t showing up on the first page of Google.
So after manually looking at each of their websites, it seemed really obvious to me… but didn’t to them!
Anyway, I started emailing them the reasons for why they weren’t ranking in Google, but then I noticed there were only a handful of mistakes that they all had in common.
So I decided it would make more sense to put all there mistakes for why they weren’t ranking, in one easy to read “checklist” and just send them the whole thing.
That way they could quickly go through the list and find out what was wrong straight away!
And they loved it!
So I figured, as you’ve got a small business and you’re interested in getting more customers through your website, you could benefit from it too.
That’s why I want to give you a free copy.
Here’s the link to download it.
http://www.smallbusinessinternetmarketingtips.com/7mistakes
Let me know how it goes, speak soon.
I recently had the pleasure of being interviewed by Rob Warlow, finance expert and author of business finance book Loan Sharp. Rob wanted to know what the biggest mistakes small business owners make, when it comes to getting themselves ranked in Google… and how to avoid them.
Here’s my advice…
If you want to know more about Rob Warlow or need expert financial advice to help you grow your business, you can contact him via his business at Business Loans Services.
If you’re wondering who Nigel Botterill is, you’re not alone. It wasn’t so long ago that I didn’t know who he was either. It was actually a friend of mine who owns a small business near Cardiff that put him on my radar… and this friend could easily be described as a “raving fan” of Nigel’s, because of all the “marketing stuff” he said he had learned from him!
So, I thought I’d see what all the fuss was about…
After all, having studied marketing geniuses like Mike Filsaime and Seth Godin, I knew it would take a lot to impress me. However, after meeting him for the first time last year I knew he was the real deal… and what a great guy too!
Nigel Botterill is a marketing genius!
To give you a little background about Nigel Botterill; he’s set up over 5 separate £million businesses… from scratch! He’s also the author of the Sunday Times Bestseller, The Botty Rules. In this straight talking business book he reveals his 29 rules to growing a successful business… and if you’re currently struggling to grow your small business, I seriously suggest you check out his book.
These days, Nigel spends a considerable amount of time dedicated to teaching and coaching small business owners to build their own businesses, through his ever growing Entrepreneurs Circle (The EC), where he holds monthly live training & coaching events around the UK.
I made this video after getting back from one of his EC meetings… a great day!
Thinking of starting a business online, or growing your exisiting online presence? Well, in this video I interview the owner of Peasy Photos, an established online business specialising in proving ball and prom photography.
Their website generates thousands of monthly visitors and is seeing continuos growth via the web. Find out how they evolved as a business and get some cool insights into growing your own business online!
Welcome back to my 3rd and final video, in my time management & productivity series.
In this video, I will take you through one of the best ways that I know to help you get things done. It will help you elimate all those distractions that you face whilst trying to grow your business online… Facebook springs to mind!
So, watch the quick video now and get ready to see your online marketing productivity fly through the roof!
Like it? Hate it?
Know of any other ways you prefer to increase your productivity? Well, let’s hear it. Just comment below… thanks!
Still haven’t found the answers you’re looking for?
Fed up of sifting your way through one blog post after another looking for solutions to your online marketing problems, but not able to find them?
Well, why not help me create content around your specific needs?
After all, whilst I always aim to create valuable content, often based on my own experience, there are obviously going to be times when my content just doesn’t address a specific problem you may be facing.
So, let me help you better!
What I’ve decided to do is put much of my content topics in the hands of my readers. So here’s what I would like you to do.
Simply head over to a quick questionaire that I’ve set up and tell me exactly what challenges you are facing.
And here’s what I will do in return, I will actively start addressing your problems in my future content, so you can get specific solutions to your most pressing online marketing issues. So wether you want to learn how to get more traffic, set up a paid ad campaign on facebook or how to go about configuring your wordpress blog… just let me know!
I’ve also put a little surprise bonus in there just for taking part, so head over and check it out.
I look forward to helping you build your business online!
I recently came across this video, and the meaning of what Seth Godin (author of Purple Cow and Linchpins) discusses is so profound, but sadly often overlooked in business due to outdated, industrial age, mindsets.
If you want to succeed in the 21st Century both online and offline, it’s essential that you adapt this mindset.
Awesome eh. Love the part about the “lizard brain” aka the “reptilian brain”.
The point I thought was so true about small business owners these days, is that too many of them often spend too much time thinking about doing something, but not enough time implementing.
Especially when it comes to online marketing!
“Should I use Twitter, or should I be using Facebook?”, “Should I put my logo on the left or on the right?”. “What happens if I do this and it doesn’t work?”… We’ll, I like to think of online marketing as Chess, you can spend a lot of time thinking about what to do next, but sooner or later you neet to make a move!
What things did you resonate with the most in this video?
If you’re spending a small fortune on marketing but not getting the best return, now is the time to try a different approach.
Wasn’t it Albert Einstein that said, the definition of insanity is “doing the same thing over and over again, but expecting a different result!”
Well, the principle I’m about to share with you will not only improve your sales, but could easily transform your business!
Bold statement?
Let me introduce you to the Pareto Principle, aka the 80/20 Rule.
The Pareto Principle states that 80% of all outcomes can essentially be tracked back to 20% of all efforts. And this principle can be used in almost all areas of business and life. For example, if you were to look at the people in your life, you will probably find that you spend 80% of your time with only 20% of them.
The same is true when looking at your customers. You’ll probably realise on closer inspection that 80% of your profits come from 20% (or so) of your customers.
This is just a generalisation of the concept, but that’s the gist of it. If you want a fuller description, you can always read the book, but you already know the most important part of the book, the 20% that counts…
How you use this information is completely up to you.
You may choose to focus your efforts on the 80% of customers that are not really spending any money with you and try to develop your relationships and sales with them.
However, I suggest that you focus on building upon the existing clients that are already spending money with you and create products and services around them, allowing them to give you even more money!
As the new year approaches, I imagine there are a lot of small business owners out there thinking about how they are going to cope during the often quiet month of January.
And while it is important that you give this month some attention, especially when it comes to scheduling your marketing plan, I would like you to cast your mind a little bit further into the year… say somewhere around the end of December!
What?… I hear you say.
Bear with me, and here’s why.
See you need to know where you want to be by the end of the year and lay out some form of WRITTEN plan on getting there, else the odds are, you will likely be in the same position you are in right now come December 31st… except you’ll just be 12 months older! 
Look, every year since as far back as I can remember I have had written goals that I planned on achieving that year and most of the time I achieved them all, and if I didn’t I usually had achieved the ones that were most important to me.
And the ones that I hadn’t achieved that year, would simply be rolled over until the next year where I would have another shot at them.
Now if you really want to learn how to super charge your goal setting… and more importantly “goal achieving” I seriously suggest you get yourself a copy of Brian Tracy’s best-selling book called GOALS!
What’s funny is, I remember looking through some old paperwork while I was packing my boxes ready to move into my new property a few months back, only to find one of my old “goals lists”. It almost gave me goosebumps when I realised that I had completed everything that I had written down on that simple piece of paper!
And the best part was that for many of my goals, I hadn’t even created a plan of how I was going to get there!
I had simply written them down on a piece of paper and hung it up in a prominent place in my office.
How strange eh? Can anyone say SUBCONSCIOUS…
Anyway the point I’m trying to make, if you haven’t yet realised it yet, is that without written goals the odds are you are going to just drift from one opportunity to another come next year, simply trying to make ends meet.
I heard it recently said that opportunity seekers “have no criteria”. As long as they think it will make them a quick buck… they’re in. However, the strategic entrepreneur only accepts opportunities that are in line with their greater goals.
Get the picture?
So please, if I you only do one thing before this year draws to a close, then let it be this:
If you don’t know where to start, I recommend you download a copy of my free goal planner. It contains lots of tips to allow you think about your goals in the right way, plan them out and help you reach them.
So make sure you get yours.
That’s all I have to say for now, I just hope you take a moment to do this single, high-leverage activity, towards building yourself a better year and a better future. Good luck and all the best for next year!
Hey, welcome back to part 2 of my “Time Management and Productivty” series.
I this short video I’m going to show you one of my favourite ways of making sure that the most important thing on my to do list gets done… and how you can do the same. It’s taken form one of my favourite business authors, Brian Tracy. If you’ve never heard of him or read any of this stuff, then you’re seriously missing out.
Anyway, watch the video below to see how to implement the strategy.
Hope you enjoyed the video. You can get your own copy of Eat That Frog here.
If you have any techniques that you would like to share with the rest of us, feel free to leave a comment below.
These are times when it makes sense to use Google AdSense, such as for monitizing a blog that is completely free content based or when you simply can’t be bothered going through the process or creating or sourcing your own products.
But there are times when it makes no sense at all.
Here’s just such an example. I was recenty browing the Tesco website. For those outside of the UK, Tesco is one of the leading supermarket chains in the UK… kinda like Wallmart in the US.
Anyway, I was scolling down through the listings only to find they are using the Adsense program on their website. At first I didn’t think much of it, until my eye was drawn to an advert by one of their main competitors… M&S. And I must admit, I was tempted to click on the link, but I already had items in my basket.
Now, I don’t know about you, but if I were trying to gain marketshare or retain my customers, the last thing I would do is send them to my direct competitor for the sake of a few AdSense clicks.
Naturally, the choice is yours as to whether to use AdSense on your site, however, if you are selling products and services on your website and are not just a “free” content or service marketer, then I would steer clear of it, as you are not really in control of who decides to show up and help themselves to your customers.
That’s just my humble opinion… what do you think? Leave a comment below.
If you’re struggling to connect with your ideal customer, it’s probably because you are using generalisations within your marketing materials. So rather than speaking to the prospect and touching on their individual needs, you are using a broad marketing approach which is a common mistake many small business owners make.
The concept is simple, a customer avatar is simply a collection of the different pains, problems, fears, frustrations, as well as their needs and aspirations… all summed up into one customer profile.
This allows you to create marketing materials that specifically talk to the different emotions that your prospect is experiencing and as a result it will increase the sales you make.
Watch the video below to learn how to create your own avatars for your business.
What are your thoughts. Leave a comment below.
Addressing customer needs & wants
A while back I had the pleasure of speaking to a crowd of knowledge hungry, small business owners. I was presenting on the topic of small business SEO strategy.
However, instead of starting my presentation by talking about Google or the importance of keywords research, I actually started out by discussing the importance of the marketing mindset and why I feel it’s the key to success in a small business.
No matter what industry you happen to find yourself in.
And here’s why…
From my experience, many small business owners do not see themselves as marketers and most definately do not like to see themselves as sales people.
However, for your business to grow, or even survive, it’s essential that that you begin to adapt the mindset of the marketer. Because even if you have the greatest product (or services for that matter), without sales and marketing, nobody knows about your product.
And as they say, “if nobody knows about your product, nobody buys your product!” And with a lack of regular new sales, lack of cashflow will quickly become a big problem.
So, how do you adapt a marketers mindset. Well, here are just a few of the golden rules of marketing.
Know Your Customer & Think Like Them
Ok, I hear you say, I already know my customer! But do you? Do you truly know what their biggest fears and frustrations are? Do you know what their desired outcome of using your product/service is? And I’m not talking about the logical reasons here, I’m talking about the emotional drivers that underly almost all of our purchasing descions.
For instance, if you sell Range Rovers, and ask you customers why they bought them, the might give you a logical reason, such as “I needed a bigger vehicle” or “more leg room”, however, if you dig a little deeper, you’d probably discover that they were buying their car for a more emotional reason, such as increased social status or attracting someone of the opposite sex.
Once you know their “real” motivators, that’s when you can get into their mindset and create marketing copy that really appeals to them and converts much better… and this leads me onto my next point.
Talk Only About What Matters To Them
Now I know you’re probably thinking, I already do. I always list all the features and benefits… yawn!
Look, customers don’t care about what you perceive to be the features and benefits. They only care about themselves. So you need to find out what the biggest problem your customer has, that your product or service solves, and sell specifically on that.
For example, you might sell mens leather jackets. Now you might be inclined to try and sell all the features and benefits to your prospective customers, by talking about the design, colour, and what type of leather was used to make it. However, if the prospect only cares about the fact that it must have more than two pockets, so they can hide their personal belonging, you are wasting your time by selling any of the other features.
So here’s a much better approach.
Start by asking your customers what is important to them. You could say something like: “So what is it you really like about your current jacket sir?” And when they mention how important it is that they have an inside pocket, so they FEEL their personal belongings are safe, you would then talk about how your leather jacket actually has two inside pockets, as well as another hidden pocket… so they never have to WORRY about their personal belonging being exposed again!
That way you show them why your product meets their exact needs… and more!
Starting to get the picture?
Marketing is not about trying to sell your stuff to people who don’t want it. It’s about identifying people who would best benefit from your product/service and creating a specific message that resonates at a deeper level with what matters to them.
When you truly “get” your prospective customer, you will find that creating marketing materials becomes alot easier and so does making sales!
Any thoughts… leave your comments below.
If you’re like most small business owners out there, you’ll have probably already thought about getting your website found in the search engines like Google, Yahoo and Bing. The first solution you stumbled upon was probalby hiring an SEO company to do it for you. And if you’ve done your research, you probably realized quite quickly that they aren’t cheap right?
With companies charging anything up to $1000 per day, who can really afford it?
So, to cut a long story short, I decided to bridge the gap for the humble small business owner, by creating an affordable SEO training program that show step-by-step the exact techniques that I use on my own, and my clients websites, to get them first page Google rankings.
It’s my Small Business SEO Secrets course. Feel free to Check It Out Here. I’m also offering a 100% 60 day money back guarantee if for whatever reason, you decide it’s not for you… or you simply can’t be bothered using it.
My Small Business SEO Secrets Course
You’ll learn everything you need to know to get your website ranking fast. Check It Out Now.
When most small business owners think about internet marketing, they usually want to know about the latest facebook marketing or search engine marketing tactics, but how to best plan and manage ones time when marketing never seems to be at the top of the agenda.
However, I personally feel that if you have a time management plan in place when it comes to your online marketing, you will not only find yourself being more productive, you’ll also find growing your business to be alot easier.
So I’ve decided to put together a few short, but hopefully useful videos revealing some of my favourite time management tips. By the way, the examples I give in the following videos apply to running a small business in general, but also apply to your marketing activities too, so use them as you see fit… Enjoy!
Do you have any time managment tips that you can share with the rest of us? Comment below.
Can you relate to this?
You’ve had your small business website built, added some “keywords”, but still you can’t be found in Google? And even if you can be found, you don’t seem to be getting any traffic.
Sound familiar?
Well, as a matter of fact, almost all of my clients who already had websites built prior to working with me, have experienced this dreadful situation.
But, here’s the thing… it’s not their fault. And here’s why. They were working with a web designer….
Ok, let me elaborate. I have nothing against web designers. As a matter of fact, I used to be one… and to this day, web designers still play an important part in my business. However, web designers are just that. They build websites. They probably studied web design at college.
But here’s the thing…
Making money online, especially if you want to make money via Google, requires a lot more than just web design skills. It requires SEO and online marking skills (e.g. sales copywriting skills, email marketing skills etc). None of which you will find being tought at your local college, because it just changes too fast for any college to keep up with.
Anyway, here’s how this affects you. Here are the 2 biggest reasons why SEO is not working for you.
1. You are targeting single word keywords
For example, you take a look at your website and it contains a list of single keywords, such as:
cars | vehicles | tyres | exhaust
And the list goes on…
The problem with this kind of SEO approach is that single word keywords are most often too difficulat to rank for, because the number of competitors are way too high!
For example, if you specialized in selling “silver Ford Focus” automobiles, it would be pointless targeting a keyword such as “Car”. And here’s why….
Search engines are basically huge databases and when someone performs a search using a search engine, it naturally bring back every page it has in its database that contains the word “Car” and it looks like this…
Over 3.3 Billion Competitors!
And basically all of these pages are your online competitors!
However, if you were to try and rank for the keyword “silver ford focus”, you would significantly remove the amount of competitors you were competing with!
Only 12 Million Competitors
As you can see above, there are only around 12 million competitors, which is a lot less in SEO terms, so you should always do your best to avoid single keywords.
2. The keywords you are targeting have too little traffic
See not all keywords get the same amount of traffic, even if they mean the same thing. Let me explain. Keeping with our cars example, let’s imagine you sell second hand cars. However you prefer to call cars, automobiles instead. So you decide to optimise your website home page for the keyword “second hand automobiles”.
But after weeks of working on optimising your website for that keyword you get no traffic at all. And here’s why. Instead of research your keywords, you tried to guess them instead. However, had you conducted research you would have realized that there was actually almost zero traffic for the keyword “second hand automobiles“. In other words, nobody is using that keyword phrase to search.
Now had you done keyword research, you would have quickly realized that the word “second hand cars” has significantly higher searches associated with it.
And here’s the difference one word can have.
Traffic Data For Two Very Similar Keywords
As you can see, there are only 16 searches performed per month for the keyword “second hand automobiles”, however for the keyword phrase “second hand cars” there are 74,000 searches per month. That is the difference of guessing and researching!
So as you can see, it’s important to avoid targeting single keywords. And it’s also important not to guess your keywords either. But in reality, there are actually several more things to take into consideration when selecting keywords, which are far outside the scope of this article.
So how do you find keywords that are right for your business?
Well, you need keyword research. My company specialise in performing keyword research almost daily for small businesses as well as large national and international corporations. So if you want to hire a professional organisation to do it for you, please feel free to drop us a line via the contact page and one of my team will be in touch to discuss your needs.
