Succeeding online is not easy. If it was, everyone would be rich!
However, there is a formula that you can use to put the odds very much in your favour. In this video I’m going to reveal what the formula is and how you can use it to grow a successful business online.
I personally use it to generate a constant stream of leads and new business for my consulting work as well as info products.
I actually have a client who has taken a struggling business, to highly profitable (over $250,000 in new business) thanks to this one formula.
So what are you waiting for, sit back, click play and find out what it is.
And remember to leave me a comment below. Thanks
This video was taken from my “Marketing Markover Challenge – Lead Generation Series”. To watch it click here.
Whether you’re thinking about adding direct mail marketing to your overall marketing strategy, or if your business already employs direct mail tactics, this interview is for you.
In this content packed interview, Mo Mastafa speaks to Sharon Smith about how to get more customers and sales using traditional offline mail outs. Sharon Smith is a direct mail marketing expert who has helped businesses all around the UK get more leads and sales.
You’ll not only learn the dos and don’ts of direct mail marketing, but we’ll also discuss the essentials of setting up an effective campaign.
We cover its most important components such as how to build a list, how to manage your database and even how you can get started on a shoe-string budget. We’ll also discuss the importance of segmenting your list and how to do it properly for maximum effect.
You’ll discover why you should avoid using direct mail strategies in isolation, and why online marketing is a perfect compliment to your campaign.
You will even learn how to make the most of every letter you send and the marketing opportunities that present themselves these days, as most small businesses are jumping online leaving this offline marketing channel wide open!
You uncover the biggest direct mail mistakes, how you can avoid them and finally, we’ll give you an idea into how soon you should expect to see results from your campaigns.
So check it out now and please leave your comments below.
Ever find yourself not having the time to create quality content for your blog or for your marketing activities. Well, by the time you’ve finished reading this blog post, that will never be a problem again.
Today I’m going to be sharing one of the coolest ways to create content quick and easily using your mobile phone. Below is a transcript of a recording I created using my Blackberry smartphone, plus audio file to go along with it. Check them out and leave a comment when you’re done.
Transcript:
Hey, guys, this is Mo Mastafa here and in today’s blog post, I’m gonna be showing you the coolest and easiest blog post or content creation strategy that you’ve probably ever heard of and the concept is using your smartphone to create content when you’re on the move.
So, as you can probably hear from the background noise, I’m actually just quickly taking a walk down to my local shops and I’m making some content here on the fly. So, I’ve got my headphones plugged into my smartphone and I’m basically just talking into the headphones as I’m walking along.
As you can hear in the background, there’s cars driving past me and literally, the recording has been going now for about a minute, and this has allowed me to create maybe a couple of hundred words worth of content, which I’m then gonna send off to my transcription service.
And they’re then gonna transcribe this audio recording into written text, send me back the text version of this, and then I can put that up on my blog.
If you’re reading it on my blog right now, you’ll see at the very end, there’ll actually be a link to this recording as well, just to give you some quick proof of the audio recording as well, and that I made this content actually while I’m on the fly.
Okay, I hope you enjoyed this one and I’ll speak to you shortly. Take care.
If you liked this post and want to learn how to build a smart online marketing business that gets you traffic and leads on autopilot, then click here to get limited time access to my high impact list building training FREE!
I want to quickly talk to you about what might just be the most important, but also most overlooked concept in online marketing… and that’s basically the importance of using your marketing as a “slippery slope”.
Now, a saying I like to remember is that marketing is all about “selling the next step”.
When it comes to information marketing, it’s important to create your marketing “pieces” as part of a bigger picture.
For example, often people will create content, perhaps in the form of a video that they’ll upload to YouTube, and they’ll say to themselves “Right, I wanna get people to sign up to my newsletter.” so at the end of the video, they’ll have a call to action (because they’ve been told they need to have a call to action) and they’ll basically tell the viewer to visit their website and opt in to their newsletter, in return for a free gift.
So far so good. However, this is where most business owners drop the ball…
Upon delivering the “free gift” it turns out to be 100% content.
Now, there’s nothing wrong with delivering great content, but the point to remember is that this is marketing, and you don’t want your marketing to stop once they get your free content. After all, you’re in business to deliver value + make a profit.
But what most people do is just half of the equation.
See, what you want them to do is go onto the next step, which is to basically invest in one of your products and services. And the only way you’re gonna do that is by thinking of your free gift as an additional marketing piece… got it?
Now this goes back to the whole “slippery slope” process I was telling you about earlier. You wanna go from creating the content that you’re gonna put online e.g. Youtube, and then sell them on the benefits of visiting your website or squeeze page.
And then from the squeeze page, you wanna sell them on the benefits of your free gift, and in your free gift you wanna sell them on the benefits of checking out your offer… usually in the form of a sales letter that promotes your product or service.
And in the sales letter, you want to obviously sell them on the benefits of your product or service… and it becomes one big ongoing sales and marketing cycle. Naturally you have to deliver value at each stage, but you must remember to market & sell at each stage too, else you face losing the prospect or customers in the process.
As a side note, you don’t want have just one product either. You wanna eventually have a library of different products and services that you can sell, each one delivering value and simultaneously promoting the next product or service.
So what next?
As an action step I want you to think about how you can start using this process within your own business and marketing materials, especially if you’re giving away free gifts or doing content marketing.
Remember it is important to deliver the value you promised, because if the value is not there or if it’s low quality and you’re not delivering on the promise you made in your videos on YouTube or on your squeeze page etc, then people are just gonna unsubscribe or never buy from you again!
So move away from thinking of your marketing as a sort of one and done process, and start of thinking of it as a river, where you’re constantly moving the prospect or customer from one step to the next step and the next. And on each step, they will be taking some form of action, whether that’s signing up for something or handing over some money in return for lots of value.
I love this video… It features Amway co-founder Rich DeVos. In it he discusses some very simple, but extremely powerful sales and marketing concepts and with their sales exceeding $10 Billion for the year ending 2011, Amway has really demonstrated a proven sales model which any small business owner should not ignore!
For those who don’t know, Amway is a successful multinational company, which was made it’s success in business through it’s army of distributors who focus on selling a range of products including health, beauty, electronics and home care type items.
